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William Hill Bookmaker Review



Why Join William Hill

  • William Hill are one of the biggest names in the gambling industry with a rich industry and 80 years of experience within the field.

  • Being a major name in the gambling world, William Hill have been a force for innovation and an adopter of technology and trends which has become key to their longevity.

  • Now one of the big players in online gambling, William Hill are consistently striving for product innovation and ensuring they are ahead of the curve.

  • Bolstering one of the widest range of markets, William Hill has odds for a legion of sporting and specials events from Volleyball to ‘Who Will Be The Next Pope?’.

  • The William Hill app is one of the cleanest and more accessible mobile solutions on the market complete with rapid load times and a simple user-interface.

  • One of their main innovations is the WH TV & Radio service giving users the opportunity to fully immerge themselves within the brand, watch live streams of in-play events and listen to match previews, punditry and interviews with key sporting figures.

What We Think

Starting life as a telephone betting service, William Hill grown into the UK’s largest bookmaker and a major player in the online gambling industry.

With a network of 2,371 licensed betting shops across the country. With a presence now in both the United States and Australia, they are a true international company with a huge presence online - William Hill is the leading online gaming and betting provider to UK customers, and is also a top three online sports betting operator in Italy and Spain. 

If you are new to betting, then you can't go wrong with opening an account with one of the most trusted brand on the market with over 80 years of longevitiy and aknack for innovation with in the gambling industry, both online and offline. 

With a vast range of market available, whether you are a seasoned punter or new to the world of betting, then William Hill will be able to offer you the service and markets you desire when placing a bet.

New Customers Only, T&Cs Apply, 18+

William Hill Sports and Markets

  • William Hill has one of the largest amount of sports betting markets available ranging horse racing, football and golf to the more obscure sports such as GAA, Bowls and Pool.

  • Unlike a number of bookmakers, William Hill are innovating by allowing you to bet on E-sports, as well as having 24/7 Virtual Sports markets at your fingertips.

  • Football fans are absolutely spoilt with the range of betting markets available with William Hill. Some matches have as many as 250 markets for a single fixture.

  • #YourOdds allows you to build your own market as William Hill price up even the most outlandish of suggestions and give you the best-price for your proposal.

  • 2 Clear offers horse racing punters the chance to increase their winnings. If the horse you back wins by two or more lengths in specific UK and Irish flat races, then you’ll receive a 15% free bet bonus on top of your winnings.

William Hill Sports Service

  • William Hill have a dedicated 24/7 online chat service to assist with any issues you have with regards to the website, your account, bookmaker offers or anything you are unclear of.

  • As William Hill started as a telephone betting service, their customer service is also quick to respond via the phone and on email, ensuring that technology doesn’t mean you have abandon your roots.

  • Deposits and withdrawals are a quick process due to bookie’s single wallet system that makes any account activity smooth and simple to process.

  • William Hill are also keen in ensuring that you know as much about the industry as possible and their radio and podcast features give punters an insight into the gambling field at large.

William Hill Extras

  • Access to the poker, casino, bingo, scratch cards and games on offer with William Hill via the homepage.

  • Join the William Hill offer club to gain access to even more promotions via William Hill.

William Hill Facts

  • Type of bonus: Deposit Bonus - New Customers Only - T&Cs Apply - 18+
  • Deposit Methods: Several credit and debit cards, bank transfer, money order, cheque, PayPal, NETELLER and Skrill. Paysafe. Instadebit. Giro pay.
  • Withdrawal Methods: Several credit and debit cards, bank transfer, money order, cheque, PayPal, NETELLER and Skrill. Paysafe. Instadebit. Giro pay.
  • Currencies: EUR, GBP, USD, AUD, CND, SF, DK, HKD, SK, Japanese Yen, Singapore Dollar.
  • Languages: English, Spanish, Russian, Italian, Finnish, Japanese, Canadian, French, Austrian, Romanian, Swedish, Czech, Polish, Slovakian, Mandarin, Cantonese, German, Hungarian, Portuguese, Serbian.

William Hill Pros

  • William Hill are innovative in their approach and consistently innovating in product

  • Customer service is a strong point and always on hand to help if you require assistance

  • You will be hard pushed to find a bookmaker offering odds on a similarly sized range of markets as you will find with William Hill

  • Live streaming and radio is available for all punters which allows you to live the action while you bet on your specific sport market.

  • On mobile, William Hill are at their most accessible and responsible and we recommend you take this path on your user journey.

William Hill Cons

  • While offering a huge amount of markets, at times William Hill can be beaten on price.

  • William Hill’s mobile app might be strong, but their website can at time be fussy and lacking the strong user experience their mobile product current has.

  • Customer bonuses could be improved upon to meet the competition’s leaders.


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