Please be aware that when you use our websites, mobile sites or mobile apps, we may collect some information via 'cookies'.
What are cookies and how do they work?
Cookies are simply text downloaded to your computer or mobile device when you visit a website. Your browser will send these cookies back to the website every time you access our site again, in order to recognise you and tailor what you then see on your screen.
Cookies are a huge part of the internet. They make using any website a far smoother experience and affect many features on websites. There are many different uses for cookies, which fall into four main categories.
What services to cookies provide?
Some cookies are essential to direct you around any website and its many features. Without these cookies, many services you've asked for simply cannot be provided.
It is important to stress that they don't gather information about you that could be used for marketing or remembering where you've been on the internet. Here are just a few reasons cookies are an important part of any website…
- Without cookies you would possibly have to log in on every page you navigate. With cookies you remain logged in.
- When adding a selection to the bet basket, cookies make sure it remains in there for the entirety of your visit.
- Keeping you logged in when you visit from another country and not giving you details as being from somewhere you are not.
- If you choose to display our odds in a particular way (e.g. fractional) then cookies will ensure that it remembered and you won’t need to press back from decimal.
Some are ‘session cookies’ which make it possible to navigate through our website smoothly. However these are automatically deleted after you close your web browser, unlike the ones shown above.
Cookies improving your browsing experience
These cookies allow our website to remember choices that you make, such as your preferred odds format and they provide improved features.
Here are a few examples of just some of the ways that cookies are used to improve your experience on our websites.
- Remembering your Easyodds preferences or settings, including any marketing preferences.
- Remembering if you've filled in a survey, so you're not asked to do something you have already completed.
- Remembering if you've been to our site before. If you are a first-time user, you may well see different content to a regular user of Easyodds.
- Restricting the number of times you're shown a particular advertisement. This frequency capping means we can see if you have seen a certain promotion too many times.
- Enabling several social media components, like Facebook or Twitter so you can share our exclusive content.
- Showing 'related article' links that are relevant to the page you're currently viewing or remembering your preferred bookie ordering if you prefer certain bookmakers.
Easyodds keep track of the most viewed pages and links and which ones don't get seen to keep our sites relevant and up to date. Cookies are very useful to identify exactly how people navigate our sites and if they get 'error messages' from web pages. This allows us to spot and stop such matters arising.
These 'analytics cookies' are used to gather information. They DO NOT collect information that identifies you as all collected data is anonymous and grouped with the information from everyone else’s cookies.
We see the whole pattern of usage rather than any one person’s activity. Analytics cookies only record activity on the site you are on and they are only used to improve how a website works – not for marketing purposes or the like.
Some of our websites and some of the emails you receive from us will contain small invisible images known as 'web beacons' or 'tracking pixels'. These are used to count the viewing numbers of our pages and emails and lets us measure the effectiveness of its marketing. These are also anonymous and don't contain or collect any information that identifies you.
We also use 'affiliate' cookies. Some of our web pages will contain some promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is sometimes used to tell them that our site was used as the link. They then pay us a small amount for the successful referral via cookies.