Updated: 14/3/2022 13:20 PM
1.1 Easyodds.com Ltd (company number 03932283 registered in the United Kingdom, hereafter “Easyodds”, “we”, “us”, “our”) is a marketing service and information provider - it is not an online or betting company. The principal online site owned by Easyodds, namely https://easyodds.com as well as other sites that we may operate from time to time (hereafter “sites”), does not accept wagers or trades directly. Rather, they provide users with betting and trading related information and connections to betting and trading operators who in turn accept wagers and trades.
1.2 We collect your personal data to help us understand your needs and this guides the way in which we interact and communicate with you about our trusted operators’ (subject to your consent) products and services.
2.1 We ensure policies and procedures are in place to protect the data you provide when registering to our sites.
2.2 We work within the guidelines and advice provided by and made available by the Information Commissioner's Office, the regulator of the Data Protection Act 2018 and abide by the ICO’s requirements.
2.3 We seek to comply with the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003, the Electronic EU Regulations 2011 and the EU General Data Protection Regulations (GDPR). If you wish to find out more, please visit https://ico.org.uk/.
2.4 We seek to comply with the UK Gambling Act 2005 (and revisions thereof) and Gambling (Licensing and Advertising) Act 2014.
2.5 We seek to comply with the "The Internet Gambling Prohibition Act" which was successfully attached to "The Safe Port Act" passed by the US Senate on Friday 29 September 2006. At present, the policy of the Company is to take the following precautions:
3.1 This Policy sets out how we manage, use and protect your personal data collected while using our sites.
4.1 Our commercial aims are funded by advertising and affiliate marketing. This involves generating customers for online gambling and trading companies (known collectively forthwith as “operators”) via techniques that include but are not limited to odds/share/exchange price comparison and signing-up offers and promotions. All operators are listed on our sites.
4.2 We process this data in order to provide you with the information or services which we believe you will be most interested in. This includes deciding what information we think you’ll find interesting in receiving from us in outbound communications.
4.3 We use your personal data to determine what information and which operators are displayed to you during your online sessions. Methods can include tips, features, odds-comparison/trading price comparison matrix and offers.
4.4 Subject to your explicit and active consent, we also use your personal data to manage first-party direct marketing campaigns. Channels can include, but are not limited to, email, SMS, WhatsApp, Telegram and Web Push.
4.5 Your consent shall be obtained using clear and specific statements that are prominently displayed as part of the registration process on the sites.
5.1 As the registered individual user, to manage your participation in first-party direct marketing campaigns.
5.2 To improve and personalise your experience of our sites. This includes customising the content and/or layout of pages and presenting offers of legitimate interest to you based upon your onsite behaviours and preferences.
6.1 We collect your details when you visit or register on our sites. The categories of personal data we may collect from you upon visiting or registration include:
6.2 Irrespective of whether you register, we automatically log your IP address, device model and details, operating system and version, browser software, user agent, preferred language and location data when you visit our site.
6.4 We may disclose aggregate statistics about our site visitors, customers and sales in order to describe our Services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.
6.5 We may disclose personal information if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of Easyodds, the site or its visitors.
6.6 This site contains links to other sites. We are not responsible for the privacy policies or the content of such sites.
6.7 We may pass on your details to selected third-party companies and trusted Partners which provide you with other offers and promotions of interest to you.
6.8 We may process your personal data ourselves or through data processors that will process data on our behalf (we retain full responsibility for ensuring the data processor complies with this policy and all current data protection regulations).
6.9 Depending on the consents that you set up at the time of registration and what personal data we hold about you, we may pass your personal data to Site Sponsors, Brand Partners or Data Partners and Marketing Service Providers (collectively “third parties”) who may contact you by post, email and telephone for direct marketing purposes.
6.10 Email and telephone data will only be released to third parties where you have given your positive consent (usually at the time of registration) allowing you to fully understand your registration preferences.
You can change or update your communication preferences at any time here.
7.1 Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies. To prevent this from happening, please refer to your browser settings. You may not be able to take full advantage of our sites should you choose to ‘prevent’ cookies.
7.3 We automatically collect your IP address.
Easyodds allows third parties to provide and place banners on its sites. Your IP may be recorded by these third-party sites for specific purposes. If you would like to prevent your IP being recorded, you should visit each third-party site individually and opt-out (if this option is offered by the third parties in question).
We do not knowingly or deliberately collect personal data from children under the age of 18 for registration or for marketing purposes. Our sites all ensure that an ‘18+’ disclaimer is included in the registration process.
10.1 All collected data is encrypted and stored on secure UK-based servers.
10.3 Despite our best efforts the internet is not 100% secure and we cannot guarantee the security of any information you send to us via the Internet.
10.4 We will not be responsible for any loss or damage you or others may suffer as a result of the loss of confidentiality of such information.
10.5 This site contains links to third-party websites. We are not responsible for the data storage and security or privacy policies of such third-party websites.
11.1 Our subscription form has a clear opt-in consent statement with unticked boxes per direct marketing channel such as SMS or email. Each box you tick, you give us permission to contact you via that specific channel.
11.3 In the act of registering, you are confirming that you have read, understood and agreed to our terms prior to registration.
12.1 Each communication you receive via a channel will give you the chance to opt-out from receiving further messages. For example, each email will contain an unsubscribe link, which when clicked will stop you from receiving any more email marketing from Easyodds.
You can also opt-out here.
12.2 We may reserve the right to retain personal data where a reasonable expectation exists in order to fulfil an obligation. This may include suppression, ie. to “block” future communications received by request of the data subject, a regulatory authority or by law. In this event, the data subject will be informed accordingly.
13.1 Under data protection law, you have the right to:
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.