PRIVACY POLICY Limited (hereafter “easyodds”) is a service and information provider - it is not a betting company. The principle sports betting related online site owned by easyodds, namely as well as other sites that we may operate from time to time (hereafter “website”), do not accept wagers directly. Rather, they provide users with betting-related information and connections to betting operators who on turn accept wagers.

Notwithstanding the above, easyodds is committed to using its best efforts to ensure compliance with the UK Gambling Act 2005 (and revisions thereof) as well as "The Internet Gambling Prohibition Act" which was successfully attached to "The Safe Port Act" passed by the US Senate on Friday 29 September 2006.

At present, the policy of the Company is to take the following precautions:

  1. We do not accept member sign-ups from residents of the USA.
  2. We do not promote or advertise gambling businesses that are resident in the USA.
  3. In instances, where we receive a monetary reward specifically for referring clients to a betting company, in the event that the betting company does accept member sign-ups from residents of the USA, we will not accept any rewards relating to any client that we have inadvertently referred to that betting company who is a resident of the US.

Given the difficulty of stopping general access and the fact that we take active steps to avoid facilitating or profiting from bets made by residents of the USA (as set out in points 1-3 above), residents of the USA are allowed to surf our site as non-members.

Given continuing legal evolution, our policy on legal compliance may be updated from time to time, whether in relation to this law or in relation to any other potentially relevant gambling-related legislation.

Privacy Statement

easyodds is committed to protecting your privacy online.

The information we collect from you is used to provide you with the services you wish to access through our website, for example, the betting odds comparison service and the assisted registration service whereby (with your explicit permission) we send your information to selected betting partners to automate the opening of accounts with those betting partners (together the "Services") and to provide a personalised service to you when you visit our website. At easyodds, we appreciate that you do not want the personal information you provide to us distributed indiscriminately. Below we explain how we collect information, what we do with it and what controls we have.

The role of an affiliate.

Affiliate marketing involves promoting offers and promotions from a number of online bookmakers to attract users to their sports betting and casino websites. Easyodds uses betting tip features, our odds-comparison matrix, social media, email campaigns, bookmaker promotions and offers to promote the services of our partners.

Easyodds promotes the services of a close number of partners which include Bet365, BetVictor, Betfair, Paddy Power, William Hill, Betfred, Betway, Boylesports, 888 Sports, Genting, BetRegal, Smarkets, BetDaq and TonyBet amongst others from time to time.

What data do we collect?

Your privacy is of paramount importance to us. You can browse our website without being required to give us any personal information, although we will collect some information from the device you are using. In order to benefit from many of the Services we provide, you may decide to register with easyodds. We will upon registration (or at other times) ask you to submit information such as your name, e-mail address, address and date of birth. You are under no obligation to provide such information. However, if you should choose to withhold requested information, we may not be able to provide you with the Services.

Irrespective of whether you register with easyodds or not, we automatically log your IP address, device model and details, operating system and version, browser software, user agent, preferred language and location data when you visit our website.

How is the information used?

easyodds will use the information you provide to us to:-

  • identify visitors;
  • provide the Services;
  • improve the content of our web page;
  • customise the content and/or layout of our page for each individual customer; and
  • send you information we think you may find useful, including information about new products and Services.

We may occasionally send you direct mail about products and Services we feel may be of interest to you. This will only come from us (or our agents) and only if you have indicated that you do not object to these offers. You can, however, tell us not to do so, by sending an e-mail message to

Easyodds will hold your account information indefinitely so you are able to access your account. If you have any concerns about how easyodds handles your personal information or you wish to submit a subject access request or a request to exercise any of your rights please email

Use of cookies

Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that. However, you may not be able to take full advantage of a website if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. Although they do identify a user's computer, cookies do not personally identify users and passwords and credit card information are not stored in cookies.

We may use cookies to:-

  • keep you logged in if you want to be;
  • identify who you are and to access your account information;
  • estimate our audience size and patterns;
  • ensure that you are not asked to register twice;
  • control how often visitors see similar ads;
  • track preferences and to improve and update our website; and
  • track the progress and number of entries in some of our promotions and contests.

Where is the information stored

Your information is initially sent to our computers located in the United Kingdom. However, in the course of processing your personal information in accordance with this privacy policy, it may be necessary to transfer your personal information outside the EEA. Please contact us if you wish to know the details of the countries involved.

With whom is the information shared?

If you use the assisted registration service it will be necessary for easyodds to disclose your personal information to the betting partners whom you indicate that you would like to open an account with. The betting partners will then use that data in accordance with their own privacy policy (links will be provided to such privacy policies when you use the assisted registration service). By using the assisted registration service, you consent to such use of that information and agree that easyodds are not responsible for such use.

easyodds may disclose aggregate statistics about our site visitors, customers and sales in order to describe our Services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally-identifying information.

easyodds may disclose personal information if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of easyodds, the site or its visitors.

This site contains links to other sites. easyodds is not responsible for the privacy policies or the content of such sites.


easyodds places great importance on the security of all personally identifiable information associated with our customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of customer data under our control. We use secure server certificates (SSL) to encrypt information you input before it is sent to us. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.

Advertisements on the easyodds Site

easyodds allows third parties to provide banner advertisements within this site. Because your web browser must request those advertising banners from those third parties, they may record your IP address for certain purposes. If you would like to prevent these third parties from doing this, you should visit each third party's site individually and opt-out (if this option is offered by the third parties in question).

Your acceptance of these terms

By using this site, you consent to the collection and use of information by easyodds and to the use of that information in accordance with the easyodds privacy policy. If we change our privacy policy in any way, we will post those changes on this page.

Your rights

You have a legal right to a copy of all the personal information about you held by us. You also have a right to correct any errors in that information. As mentioned above, you have a right to prevent us using your personal information for direct marketing purposes.

You have a legal right to have inaccurate personal data we may possess rectified and the right to object to any processing Easyodds does in accordance with legitimate interests

You also have the right to erasure and withdraw any consent you have given to easyodds in the past. You have the right to understand logic of decision made solely by automated means and the right to complain to a supervisory authority.

In the UK, to comply with local data protection law, easyodds is registered as a 'Data Controller' with the Information Commissioner's Office (ICO) and details are published on a public register on the ICO website at Please email any questions, concerns or comments you have about these policies to or write to us at Limited, Platform, New Station Street, Leeds, LS1 4JB, UK.

© Limited 2020

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